Is the Eurozone a small business?
The current economic crisis that has immobilized the world has in many respects turned into a farce. In Europe there seems to be this constant reliance on "short-term" measures. The inability of Germany and France to actually make a definitive decision, to resolve our inertia, continues to have lasting repercussions on European (small) businesses. Yet more talks are to be embarked on this week... What is their problem? Self interest and power struggles between the major players are not funny, these egotistical, purse snatchers are behaving like a bunch of adolescents. The European economy is not a new business start up it is a massive machine that supports millions of people. This petulance is something we can't afford and is something that the small businessman fully understands - he knows that if he doesn't leave his ego at home (when he goes into the office) the day will be difficult and non productive, if not totally disastrous. The small businessman also knows they will be the only people who will pull Europe out of this mess, they have to create new businesses and find new markets.
Creating a new Europe is an exciting process - an analogy.
The ability to grow an idea into a business can be a simple task but sometimes the brakes are put on by the business' creator. Entrepreneurs sometimes become blind to the obvious, convinced that their vision is the only possible route towards success. The entrepreneur’s inability to seek help and let go of their creation is sometimes the reason why they fail, avoiding or dismissing processes which offer better methods and practices. In other words they do not seek advice or they do not take advice - which may provided them with the tools and techniques that could noticeably improve efficiency or growth and ultimately lead to a faster return on investment and increased profits.Continued on the next page