Home or Small Business Advertising - Page 2
YOUR AD CONTENT
Your ultimate goal is to drive traffic to your website or store. Create multiple ads based on your target audience or niche customer.
CAUTION: Most sites don’t like you putting up the same ad in multiple locations, so post unique ads in each city, and don’t post more than three or four ads per account per day. You will get flagged and may be in jeopardy of having your account cancelled.
Create a unique headline for each ad, and keep them short. The headline or title should be intriguing or asking a question. Try to think like your reader. Would you click on your ad? Here are some examples of different headlines for the same type of ad to attract people to a home business opportunity:
Have What it Takes to Be An Entrepreneur?
Seeking Serious Entrepreneurs
Leave Your Boss For GoodIf you are not getting traffic from a certain ad, try changing your headline first. If you change too many things in your ad (i.e. body content and photo, etc.) you won’t know exactly what is working or what’s not.
Keep ads short so that they intrigue people to seek more information. The link in your ad should take them to your website, or to a landing page where they can opt-in to get more information. If they opt-in, you will then have them in your list and you can send related information to try to move the sale along.
People relate to visual aids, so whenever possible, include a photo that relates to your message. You can use stock photos or your own images. I often use Google Images to search for my pictures. Just make sure you are using images that don’t have a copyright attached to them.
There are so many classified sites, and they each have so many cities, it is easy to get lost in your ad posting activity. What helps me is maintaining a spreadsheet of all my ads. You should start one to keep a record of:
- the name of classifieds website
- the city your advertising in
- the date you posted an ad
- the date your ad expires (usually 30 days)
- what category you posted it in (each site has different ones)
- the title of your ad
- the body text of your ad
- the key words you entered (not all sites have this option)
- the image you posted
- the url of where you took your readers to (i.e. your website or landing page)