Good Search Rankings Aren’t Everything - Page 2
There are a number of things that can affect conversion rates on a website including; slow loading speeds, confusing navigation, lengthy checkout process and lack of confidence in the security of your site.
- Chasing the impossible dream
Failing to understand how search engines work or their likely target market is another common mistake made by small business owners online.
For example, if you’re an independent mortgage adviser and decide to target the keyword “mortgages” and nothing else, you’re never going to be able to compete with the big players in the industry that have enormous marketing budgets and expertise.
The chances are your site will languish way down the rankings on the pages nobody ever looks at and as a result you won’t get any new business from your online efforts.
If you’re a small business owner about to start an SEO campaign, make sure you spend time doing your keyword research so you don’t fall into one of these online traps.