Gear Up for the New Version of Google Analytics for Your Local Business!
Many individuals with a Google Analytics account recently received an email announcing the changes and updates to Google Analytics that are being implemented and rolled out over the next few weeks. In its current form, Google Analytics already provided business owners with a great opportunity to understand and track online data for various marketing initiatives. Google Analytics allows you to do the following and then some:
• Understand where visitors are coming from.
• What visitors do on your site after they arrive, as well as how long they stay.
• Understand which online ads are most effective in converting leads.
• Identify keywords that are most effective for your marketing efforts.
• Which pages hold visitors’ attentions the longest.
• Where people opt to leave your site.
• Analyze website traffic trends and patterns.
As stated on its Analytics website, Google promises the following with the new and improved Google Analytics:
• A redesigned Google Analytics to enable major new functionality
• A streamlined interface to make it easier to get to the information you want
• Improved report performance for faster reports
But in addition to building in more streamlining, ease and efficiency, Google is offering some additional features as part of its Google Analytics platform that many local business owners could find rather appealing. Some of the additional features include:
A very cool new feature of Google Analytics is Mobile Reporting, which provides business owners with the capability of understanding how users interface with their websites when using mobile devices, including being able to identify which types of mobile devices are being used so you can optimize for those specific tools.
Multi-Channel Funnels With the new version of Google Analytics, you’ll be able to see where your customers were interacting for the ’30 days prior to converting or purchasing’ with the various channels available. ”Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.”