Facebook Pages Drive New Business: So Where's Yours?
Pagemodo, the Facebook Page customizing firm, today released survey results which found that having a Facebook page has increased sales for small businesses and has driven traffic to their websites.
Haroon Mokhtarzada, CEO of Webs, Inc. - the parent company of Pagemodo.com — commented on the importance of Facebook business pages in a press release: "We live in a world that is increasingly driven by social media. There's been significant growth in Facebook for businesses over the past six months. Small business owners in particular see Facebook - and a professional website - as easy-to-develop business tools that can capture new customers and help them interact with current ones."
This survey of over 1,500 businesses found that 48 percent of them have increased sales because of their Facebook presence. Forty-seven percent said that the Facebook presence has driven traffic to their website.
Another key finding from this survey is the increase in adoption of Facebook as a business tool. Over 60 percent of those surveyed who didn't currently have a Facebook page said they had plans to create one within the next 12 months. About half of those said that plans are to create one within the next six months.
Of course, simply having the page isn't enough. If a small business needs help in how to use Facebook as a business tool, the social networking giant just launched a help page that's geared specifically for small business. Facebook has also just launched the ability to create a storefront right on your page. Instead of driving traffic to your page and your site, you can have your fans and customers buy things as well.
Overall, from the business perspective, Facebook is trying to move away from the "poking" and time-wasting that the site and other social networks are thought to be. It's coming to the point where social media can be all about business, as well as fun.