Creative Partnerships for Business Owners More Than About the Dollar - Page 2
Another way to help the artists in your community succeed could be joining (or starting) a local arts fund, helping to raise funds in support of ongoing community art projects and performances.
One of the considerations potential employees make when choosing where to live is a thriving local arts community. You never know what will appeal to the artistic senses of those considering moving to your area, along with their unique business skills.
Another creative community that works in many ways like a small business is your local community theater. Have you partnered with this hardworking group of artistic members, to provide items toward a more desirable production? Can you help them with advertising by placing an ad for their latest production on your website, social network presence, paper inserts or store window posters?
The survival of your local community theater would mean the continued attendance of potentially tens of thousands of patrons, with their dollars being spent at diners, restaurants, cafes and all manner of shops before and after the performances. And the success of a good community theater program could eventually lead to other group-filled performance mediums coming together, such as local orchestras and opera companies. And even more business at some of your quietest hours of operation.
There are additional ways to bring in customers to your storefront, and these events can last far, far longer than a 2-hour community theater performance.
Get together with other businesses on your street, and talk about putting together a street arts faire. Make sure your shops are open during the event, and encourage your employees to help the artists both set up and put away their pieces. Offer cold or warm drinks to the artists in attendance, or snacks to those browsing outside, as well as inside. See if your local police department can shut down the street, to make for a comfortable ambience. Invite local musicians to play, and provide an area to sit and enjoy it all. Put together sidewalk chalking, interpretive dance and oral interpretation competitions, including local schools in the effort. Award prizes from local businesses, including from your own.Continued on the next page