Creating True-Blue Customers: After the Sale - Page 2
Also important though is that you will be getting really valuable insight into your product, service and the experience that you provide for people. You'll be able to learn firsthand why whatever you're doing is working or coming up short, along with how you can instantly make adjustments to improve your results. You can't pay for this kind of market research, and it's all right there under your nose for the taking.
Additionally, go the extra mile with your clients, both new customers and repeat business as well. Send them thank you notes, letting them know you appreciate their business and hope that what you are providing is getting the job done. This places you above and beyond most of the other competition out there, and you'll gain that much more of a positive reputation.
So there you have it, when it comes to creating a true-blue group of customers, you need to continue working after the sale. Ask for their feedback and opinions, and demonstrate your commitment to care and customer service. You will win them over, and they will be sure to keep you in mind, and tell their friends and colleagues about you as well, and that's what it's all about.