Creating Compelling Subject Lines - Page 4
Always send a test email/post to yourself first. Don’t copy words from a document and paste them into the subject line. This can cause the characters to mistranslate during the sending process. Always type in the subject line.
Don’t use all caps or exclamation marks. Don’t use imperatives such as:
• Or else
Offer information that your sure most of the readers haven’t heard before. And offer information that isn’t obviously self-serving. Most people are no longer interested in “10 Tips for Saving Gas” and most can see through “Smart Advice for Buying Fleet Insurance” (coming from an insurance rep).
Approach your email subject line and message with the sincere desire to make people’s lives better and easier, and you can’t lose.
Some Good Subject Line Examples
• From a corporate gift supplier: “3 Trends to Make Company Gift Selection Easier” (39 characters)
• From a law office: “A 5-Minute Summary of the New E-Discovery Law – Attached” (47 characters)
• From a bearing manufacturer: “3 Quick Ways to Prolong Coupling Life” (33 characters)
• From a hardware store: “Take 5 Minutes to Salt-Proof Your Shoes – Here’s How” (43 characters)
So Here’s Your Formula
Switch these factors around until you arrive at a formula that’s right for most of the messages you send out. But it really is this simple.
Small Number + Feature/Benefit + Ease + Immediate Value