Closed Loop Marketing Takes On a Whole New Meaning - Page 2
Create engagement opportunities
Jimmy Beans have taken wooly engagement to a whole new level. The Zanders creatively open-loop Downtown Abbey fans into a Knit-a-Long, back-loop knitting enthusiasts into supporting a good cause with their Knit Red campaign to spread awareness of heart disease in women and with grand stitch density, they were able to needle loop education and knitting together by offering their Beans for Brains college scholarships to students who crochet and knit. Oh and how can we forget the hot tub full of yarn, placed in the warehouse for a photo op and a shared experience. That's hard to beat.
Providing great opportunities for their brand to be spread across multiple platforms is knot an accident. Want to be effective using social media marketing to grow your business? Social media is engagement media, give your audience many–well thought out–opportunities to engage your brand.
Jimmy Beans Wool has definitely gotten it right. Sure, following these steps to using social media marketing to grow your business could work, but more importantly, find the right formula for your product or service and capitalize on it. Oh, and don't be afraid to change directions. These guys set out to be the next big software consulting business, not the cool yarn sensation they are today.