Are You Ready for the JOBS Act to Jumpstart Your Small Business? - Page 2
Dust off your social networking accounts, and create a small media team within your organization, to determine how to use your Facebook, Twitter, Google+ and even Pinterest account to attract individual investors to add to your coffers. Be absolutely honest when posting, and talk about what crowdfunding is, and what your company will be up to when the JOBS Act goes into effect. Of course, don’t overdo it – make it part of an ongoing conversation about many aspects of your small business. Invite your friends and followers to share and retweet your crowdfunding plans now, and a link to your campaign after you get started.
Could you get some of your friends and family to invest in your project as soon as the JOBS Act goes into effect? There will likely be a ton of small businesses jumping on the crowdfunding bandwagon after the doors open wide, with some performing better at it than most others. Success breeds success though, and the more people who see that others have sent income your way, the more likely they will also contribute.
There are websites that have been crowdfunding projects for years now, and you ought to begin investigating them. Sites like KickStarter, Indiegogo, Peerbackers, and Rockethub have easy-to-use registration forms to title, describe, add images about and advertise what your small business stands for and its plan for growth. Make sure you know what their cut is and what happens to the money if you don’t quite reach your goal; some services won’t pay up if you miss the mark by even a dollar, while others let you keep whatever you raise.
While small businesses wait to see how the new SEC rules will look, don’t sit on your hands – get prepared, shine up every aspect of your small business, and get ready to stand on a small stage over and over to answer questions. When crowdfunding comes to your neighborhood, your whole business will be in the window and strangers will be looking hard at it.
Learn more about Spark Business from Capital One.
Images via Wikimedia Commons.