Analyze This...and That - Page 2
Improve your sales
Another benefit of ongoing analysis of your online marketing efforts is it can improve your sales. As an example you may be spending £100 on Adwords per month and £100 per month on having a website copywriter write some blog articles for you.
If you analyze the results of both activities and discover that the blog articles are bringing in more traffic and sales/inquiries, then you may want to move the £100 Adwords budget into having more articles written every month.
In order to carry out the analysis of your online marketing, you’ll need to set up an account with Google Analytics and get to know it inside out. Yes, it will take time to learn the ropes but would you rather do that or continue to waste time, money and miss out on more online sales?