Your Social Media Marketing Plan: 3 Steps to Success - Page 2
When you have your profiles set up, join just two groups on Facebook and two on LinkedIn. The best way to handle groups is to join, see what's going on, then decide if you want to participate. You're going to find some groups just don't work for you. For example, I joined a digital photography group that is more advanced than I am. I left the group, and will re-join when my photo skills improve.
Other groups will work for you, but you might only participate once or twice a month. Then there will be the groups that you participate in quite regularly. But the only way to find groups that work for you is to
If you join a dozen groups all at once, you're going to be overwhelmed. I did precisely that just so I'd be able to comment on what it's like. It wasn't fun.
While you're experimenting with groups on Facebook and LinkedIn, set up a profile on Meetup.com. This is a local networking site, and it's the topic of my next post. I promise to go into more detail later.
For now, understand that Meetup.com enables you to set up meetings and events with people in your local area. A hardware store owner might set up a fundraising barbecue. An accountant could set up a question-and-answer workshop for people with tax questions. You can set up any type of event you want and it is advertised to people locally.
Wayne Cook, a friend in Toronto, has built up two groups for entrepreneurs. Each group has several thousand members, and he host events every week with the help of volunteer assistant organisers.
That's it. Those are your three steps:
- Set up your blog
- Join the Golden Trio
- Join Meetup.com
That probably looks so simple you're thinking "Anybody can do that!" And you're 100% right, you could do it in your sleep.