Town Guides Go Hyper-Local
Every time you visit your favorite shop, you wonder "How is it that no one else knows about this place?" And, while part of you might be glad that its a hidden gem, you want to tell the world about it because you also want to promote it. Enter TownWizard , a digital platform that offers to help you create your town's first mobile guide.
TownWizard is tapping into the entrepreneurial spirit of stay-at-home parents and those with shaky job-security but plenty of know-how. For newbies or those who are less than tech savvy, creating mobile apps can cost tens of thousands of dollars, so TownWizard provides a ready-package.
Maybe you know where the best waffles in town are, or where you can still find vintage clothing at reasonable prices. If so, that's knowledge that could bring you money. The guides also provide a boost to the "act local" movements allowing current residents or visitors to visit local businesses- backed with a local's knowledge.
“Someone is going to develop a mobile guide in every small town; it’s just a matter of who and when,” states Jeff Armstrong, President and Co-Founder of TownWizard.
And small towns are expanding. TownWizard is also banking on the digital era belief that a "community" is not an isolate geographic space: knitters, bakers, and book lovers are just some examples of well-established communities that break boundary lines.
"Many of our new partnerships are these non-geographic communities looking to unite and engage a group of people," Armstrong shares.
Image: Google Maps