The End of Business as Usual – Review - Page 2
It is this focus on creating a culture of happiness backed by transparency and the ability to forge real-time connections which makes Brian Solis’ book so powerful. Social media is here, says Solis in the book’s ultimate message, it is changing everything. Now you simply need to change with it, or face the failure of your business. Going on, blindly, as usual, is no longer an option.