Qwikster? One Mistake After Next. Hey Blockbuster, It's Time
I think I will buy Dish Network stock pretty soon. This is the break Blockbuster's failed service needed to get into the game. Netflix has been in a tailspin for a while, I think too much morphine. They stopped caring about the customer. Now that they are a public company, they are trying to please shareholders.
ReedHastings, don't forget that customers pay you. A firm boss might not be liked, but he/she is respected. A confused one will just get more confused as time goes by. Pull yourself together. Whats this?
- Now our service will be $16.99.
- A few months later, oh, our service will be $19.99.
- A few months later, "Oh I made a mistake and I will apologize, we will split these 2 services and we will name it Qwikster..." Eeeewwww! Who convinced you with that name? It must have been someone from Blockbuster.
Haven't you read the Fail blogs about Flickster, Dogster, Friendster, crapster etc? Couldn't you buy a domain name from one of the domainers like maybe MailFlix (Maybe not that one) how about BoxFlix, or just Netflix+ (That's the best I can do without getting paid). It's branding 101 and you have FAIL-ed. This name is soooo 10 years ago Reed! I would hire a strategist if I were you and I would do it now.
This is just my opinion, but I'm sure a lot of people agree. Look at the Video apology and the explanation you have on your blog and Youtube, you have 4:1 dislikes over likes. Maybe half of the likes were employees or shareholders of Netflix. Coca Cola Classic anyone?
BlockBuster, Amazon etc. act now or forever hold your peace. This is my opinion, I welcome yours.