Persuasion vs. Manipulation - Page 3
#5: Online advertisements
Online advertisements are everywhere. Google makes them appear as subtle, non-intrusive information on its search pages. It's like the checkout counters at supermarkets - prominent, but on the side. Similar positive experience is present on other popular platforms such as Facebook. However, there are many sites and online business owners who can really "control" your behavior, by not allowing to ignore or skip the ad that they pop in front of you. Sometimes, there are too many redirects - leading to more ads that are completely irrelevant from what you're seeking. These are the ads that have almost invisible "close" or "skip" buttons.
Trying to manipulate your thoughts out of what you wanted to what they want? Not a good practice!
#6: Unsubscribe option
The subscribe and unsubscribe actions on the Internet is - according to me the most exploited technique of both persuasion and manipulation. While registering to a new site, you're not always sure what you are subscribing to. Similarly, after unsubscribing you may not be sure of what you really got rid off.
In conclusion, both Persuasion and Manipulation play a strong role in market dynamics and how merchants and sellers communicate and sell to their respective audience. One approach is ethical and other is not.
A piece on an event at Washington DC in October 2011 talks about Persuasive Design in real world and how it can be applied to online world.