Pepperoni From Heaven, Or Is It A DomiCopter?
Pizza boys may be a thing of the past if Domino's Pizza is successful with its prototype model helicopter delivery system. The prototype can deliver two large pizzas ten minutes after you hang up the phone.
The popular pizza delivery company hired T + Biscuits, an agency which specializes in creative solutions, to name and test the delivery system. The agency used a radio controlled helicopter with eight rotor heads to fly Domino's pies from a staging area to a hungry team waiting for the first ever pizza delivery by drone. After delivering the first-ever pizza by drone, T + Biscuits delivered the DomiCopter to Dominos UK for further testing.
There are a few logistics to work out with the DomiCopter. The first is the payload. Dominos wants to include their profitable 1 litre bottle of beverage with deliveries but the payload of the DomiCopter is unable to service the weight. There is also the issue of safe landing zones and complicated apartment complex entryways to consider.
The drone was developed by an English company called Aerosight which specializes in providing drones to the broadcast industry. While Aerosight saves video production and television companies thousands through use of their drones which cost a fraction of a full scale helicopter to both purchase and operate, it may not be able to deliver the same cost savings benefit to Dominos. The drones must be flown by experienced operators. Most of them expect to earn more than pizza-boy tips.