Mobile Opportunities in China
The Chinese mobile and online space has become an increasingly attractive opportunity for international businesses. With an unprecedented growth following the turn of the century, firms are trying to take advantage of the lucrative potential that China offers.
The development of China’s online audience can be characterized by several trends:
- With China’s search query now accounting for 20% of global search, China has begun to exceed the search capacity of the United States. Yet the United State still retains 50% of the market share. This indicates that there is still a great opportunity for the expansion of Chinese search market, with big portals like Baidu aiming to challenge Google’s supremacy.
- Video websites are still hot, and recorded a remarkable 120% growth in 2009.
- A recent upsurge in mobile access to the Internet has not been accompanied by a proportional growth in mobile advertising. With mobile promotion only occupying a small percentage of the online advertising market, there is an opportunity for businesses to exploit.
- Mobile Access
China Mobile, the country’s largest mobile carrier, reported a 3.9% profit increase in 2010. This is largely due to more of its consumers accessing the web via their mobile phones. Between 2009 and 2010, China Mobile reported that access to the Internet via cell phones grew by 113.3%, which contributed to overall revenue of $4.6 billion.
With the world’s largest mobile phone using population of 889 million people, China is a lucrative opportunity, particularly considering the relative lack of resource spent on mobile advertising
Realizing an excellent opportunity, Rupert Evans, Director of award-winning translation agency TranslateMedia notes that ‘The growth of online and mobile markets in China has been unparalleled. Currently there are 400,000 Android device activations a day, with 37% of Chinese people accessing the Internet via their mobile phones’.Continued on the next page