Microsoft Offers Guidance on Enterprise Social Roadmap
Registered users have grown by more than 55 percent to nearly 8 million, according to Microsoft. The company added that Yammer’s paid networks increased more than 200 percent year over year while user activity (i.e., messages, groups and files) has approximately doubled over the same period.
Microsoft announced that it will also integrate Yammer across a number of product lines including SharePoint, Outlook, Exchange, and Skype.
“The continued boom in Yammer’s growth is validation that enterprise social represents an important trend in the way people want to share, learn and connect at work, similar to how they’re interacting in their personal lives,” said David Sacks, a Yammer co-founder.
“During the past year, Yammer has unlocked new opportunities to share the benefits of enterprise social through Microsoft’s global sales organization and product ties with key communication, collaboration and cloud productivity offerings, such as Microsoft Office 365 and Microsoft Dynamics CRM,” said Sacks.
It appears that social networking is headed for more productive uses beyond status updates and comments on a friend’s Facebook page or retweets on Twitter. Microsoft wants to bring the most important aspects of social to the workplace, and to profit by facilitating this transition.
The Office Suite has become such a basic tool that the company no longer believes it’s a long-term differentiator in the tech space, especially with competing word processing and similar products being offered for free on Android and mobile. The world is gradually shifting away from the personal computer and laptop, which Microsoft has dominated for the past two decades.
The company no longer possesses a virtual monopoly in the new world of mobile and social. By introducing social features such as “Likes” and “Follow” on workplace files, messages, office groups, and documents, Microsoft is betting that such functionality will improve the productivity and collaboration of its customers’ employees.Continued on the next page