Mark Zuckerberg Says Facebook Messaging is Not An E-mail Killer
So, even Facebook CEO Mark Zuckerberg says the social network's new messaging service will not be an e-mail killer. But it will be a messaging juggernaut, based on statistics he released today in a major press event in Silicon Valley.
So, if it isn't an e-mail killer, what is it? Techcrunch reported that is meant to be simple and seamless. Zuckerberg turned to high schoolers to find out what they want from a messaging services. In short, they hate e-mail. It's too formal.
I can believe that. As a teacher, I am in front of kids every day who find e-mail's structure too formal. They are an IM and texting generation. They thrive on instant textual communication that uses as few characters as possible. And the more their Internet user experience can integrate that, the better.
Until today, Facebook's message service was much like a private message system in a chat room with an e-mail look. But, for a long time, it was essentially buried on a user's main stream page. Only within the past year did new message notification get equal play with comments and friend requests.
Asking teenagers what they want from a messaging service is a shrewd move, and it based, no doubt, in Facebook's internal analytics. I don't have any data to support this, but based on my usage, the younger members of my friends list are more likely to use messages than the older ones. If that trend holds through to the data, then Facebook saw early on that its heavy users were the younger members of its user base. Good business sense dictates that if you want to improve your business you must ask your loyal customers because they know your product best.
The other best practice is to look at what else has been done before and adapt it to your processes. And that is where Facebook seems to have co-opted some of the best features of Google. Facebook wants to merge IM, SMS, email, and Facebook messaging into one "social inbox", and that is the direction Google has been taking Gmail. But Google has kept the conversations that occur on those different platforms separate within Gmail's interface.Continued on the next page