Low Cost or Not Low Cost: This is The Problem
The consumer market in Europe is now characterized by clearly identifiable stages in the course of the year when you reach the major peaks. Especially the clothing sector is now characterized by a year-end sales season or exchange of real interest.The firm became known as the most common mode of acquisition.
Right now it is being debated whether it is better to begin the sales after the Christmas holidays to dilute this year, as already happens for other consumer products (electronics, food, toys).
Some argue that the value of the brand in some areas plays a dominant weight and any fall in prices t could affect the value of the same brand.
In fact in recent years, consumer behavior has changed. At first it was important to have low cost products to attract consumers, today the sale of the balance, is enjoying some success only if made on important brand items.
It 's based on a phenomenon in Italy and in Europe and has developed the so-called "outlet," physical locations where all the major brands have their shops where they sell at discount prices mostly end series.
This approach not only allows you to increase sales, but also to have an optimal distribution of the brand.