Google’s Social Media Marketing Plans
It is tempting, sometimes, to see the world in black & white. It makes more sense that way plus it appeals to our need for simplicity and direct action. The soft launch of Google’s, Google+ has been a catalyst for such media speculation. The words ‘social network war’, ‘Google v Facebook’ and ‘Google’s attack on social network sites’ have gained much traction, appealing to our sense of immediately understanding such black & white move.
The truth, however, is usually grey and in this case it is no exception. Yes, Google, which in the social network game lagged behind Facebook and Twitter, did feel stymied by Facebook’s refusal to open up its social graph to Google bots and things occasionally appeared to be a little awkward as Facebook strengthened its links with Microsoft and went after Google’s reputation, but in the Google universe such actions appeared as blips in a much larger plan.
Outside observers smelled blood and wrote about a social media war having broken out. For Google however the soft-launch of Google+ was the first step towards bringing both Facebook and Twitter to the negotiating table. In an interview with The Register former Google CEO, Eric Schmidt, admitted that Google would "love to have deeper integration with Twitter and Facebook". This means that as Google’s social media muscle grows and more and more people adopt its Google +1 Button and begin to join Google+ (as invite numbers permit) so will Google will be able to apply pressure on its social media larger rivals to open up their information to Google indexing.Continued on the next page