From Humble Beginnings to Knighthood, Sir. Richard Branson Wins with Kindness - Page 2
Branson spoke on leadership in the technology sector and the importance of treating people kindly, no matter who they are. While noting that there are some harsh leaders that have been successful in tech, he stressed these cases are exceptions to the rule. He underscored the basic concept that, if you treat people well then they will want to come in contact with you again, but if you don’t then they will avoid you in the future, hence no further business. To those they lead, a leader’s critical comments can hit them like a sledgehammer, therefore leaders have to be very careful about the harsh words that they might use.