Facebook’s Hired Guns Go After Google in Range War - Page 2
The latter has been rumoured since last summer and Google has never confirmed it, it has, however, never really denied it either. Just last month Google changed leadership with Larry Page taking the reins as the new CEO at GooglePlex. A notoriously results-driven, hands-off manager, Page issued a memo linking bonuses to Google’s performance in the social sphere. The move was obviously not missed by Facebook.
The fact that it has been outed as the client behind Burson-Marsteller’s anti-Google actions is raising the stakes. Like in any Range War the rules of engagement are fairly simple: Shoot to kill. Failing that, make sure you deliver a serious blow. Facebook’s attempt counts as no more than a flesh wound and flesh wounds not only alert an opponent as to your intention but also tip the sympathy vote on his side.
My guess is that like in the recently publicised instance where Microsoft was caught red-handed cheating using Google search results Google’s response, when it comes, will be measured, detailed and a lot harder to refute and it will be a lot more damaging.