Crisis Management Lessons from the Penn State Press Conference - Page 2
Also, make sure whoever is sitting behind the speaker has some media training. A man in the second row reacted to a few questions by contorting his face. It wasn't often, but he was right behind the speaker so it was obvious. Several men in the back row started making comments to each other after certain questions were asked. It was clear they weren't pleased with the questions, but they shouldn't have shown it during the press conference. Most of the time, they all looked bored. It didn't give the impression of a thoughtful, engaged group who just made a difficult decision.
Your crisis might not receive the same world-wide visibility of the Penn State situation, but it will be just as important to your business. Now is the time to learn from this situation so you don't make the same mistakes.
Image courtesty of Stock Exchange (http://www.sxc.hu/)