Continuing Failing Stock Means Facebook Must Boost Public Relations - Page 2
This is the kind of online speculation that can tarnish reputations and lead to a critical mass of naysayers. Don't be surprised if Facebook once again enlists marketing help to change the narrative concerning their IPO and future strategies for how to continue monetizing the largest social network in existence.
Who Really Is To Blame?
Is Zuckerberg, however, really to blame for Facebook’s floundering stock price?
While some may argue that Zuckerberg’s sense-of-self rivals that of notoriously egotistical Apple founder, Steve Jobs, Zuckerberg is shrewd enough to surround himself with smarty-pants – including Facebook’s current Chief Operating Officer, Sheryl Sandberg, a former Google big-wig who also has a distinguished history at the U.S. Treasury Department.
Surely his team members were deeply involved in the roll out and are therefore equally culpable. Not to mention the hundreds of market experts and bankers who green-lit the offering.
Ostensibly aware of Facebook’s dependence on the public’s pleasure, the social media genius is working the PR angle to counteract the negative press. In recent days, to mitigate the “should Zuckerberg step down” chorus, Facebook has unveiled their new Frank Gehry-designed campus — which is being touted as the “largest open-plan office in the world.” They also made sure that word got out of Zuckerberg’s and Sandberg’s meeting with the platform’s oldest user, 101-year-old Florence Detlor.
Now all Zuckerberg has to do is to keep the dialogue positive and keep the good news flowing. If he does, the young CEO may be able to escape relatively unscathed — and history just may cast Mark Zuckerberg as the Bringham Young to Steve Jobs’ Joseph Smith.