Business Publicity: Writing '300 Retweets' Articles - Page 2
You can sit down and write great content for your business blog or site until you are blue in the face and still not attract a decent amount of traffic or generate hype and/or buzz. This is probably not a reflection of the quality of the article, but rather of the state of your reach.
If only ten people read your blog, it is unlikely you will get more than one or two tweets about the article (if that). You have to find ways to extend, deepen and expand your reach.
4. Startups must trade SEO & PageRank for reach
Because a startup or SME is less likely to have 100,000 subscribers or followers it is important for small businesses to find outlets for their content.
Writing content for someone else is of great advantage to them (the site that publishes the original content) because they take the SEO credit for that content. In other words, Google indexes their site and says "Jeepers, these guys are writing great content". Naturally, this is what you want Google to say about your own site.
However, in return for this sacrifice, you will get a valuable backlink to your site, and more importantly, an author credit. Don't under-estimate the importance of this.
Try this as an exercise:
- Go to a popular website
- Find out how much it costs to advertise on that site
- Work out (roughly, and in your head) how many people view each article published to that site, over its lifetime
- Work out (roughly, and in your head) how much it costs to place an ad for that much traffic on their site
- Recoil in horror
What you'll find is that for the effort of writing one article, you can obtain the same amount of exposure as possibly thousands of dollars of advertising. What's more, the exposure you get from writing the article is far more valuable in the eyes of consumers because you have given them something of value in the form of information - as opposed to disrupting their browsing with an ad.