Boise State: National Title Contenders and a Business Example
Love them or hate them, the Boise State Broncos football program knows how to get attention with their blue turf, high octane offense, and their ability to chalk up win after win. Whether Boise State deserves a shot at the BCS national championship this year will be highly debated all season.
College football blue bloods are already hot around the collar that Boise State may be number one when the first BCS poll is released on Sunday, October 17th. But despite being a small town team with a pint size budget, recruiting no blue chip recruits, and a playing in the BCS system that requires non-automatic qualifying BCS to win and for all the other schools to lose, Boise State has gone from a offensive sideshow to a BCS title threat.
Many people know Boise State as innovative and fun to watch. Being memorable and fun entices people to watch and is a huge part of the success of Boise State and their high profile on ESPN. Businesses must do the same so that people will talk about them and seek them out. Here are some Boise State football lessons to businesses:
- Their blue turf made them memorable long before they were an elite team. A business brand should be unique and memorable.
- Boise State uses a balanced run and passing attack and creative play calling to score early, often, and control the play clock.
While flair will generate buzz, execution, flexibility, leverage and depth are all indispensable aspects of the excellence, consistency, and the speed required to respond to an ever-changing business environment. Mike Kuchar wrote a remarkable analysis of Boise State football after studying it with the Virginia Tech coaching staff.
- Boise State football masters the fundamentals and executes as well as anyone in college football. They roll up points while dominating both sides of the line of scrimmage and maintaining a stifling defense.
- They thoroughly prepares defensive and offensive schemes to exploit the weaknesses of their opponents. Because they are very flexible and deep on the bench, they can easily adapt and adjust their players and play packages to match up well against any team they face.
Like them or not, Boise State is a memorable program that studies their opponents, create strategies based on an opportunities and strengths assessment, and executes those strategies with speed and precision. Business, like the Broncos, must deliver a superior product, engage their market in an interesting way, respond quickly to changing market conditions, and deliver on what is required at the precise moment.