Apple, Google, Microsoft Among Companies Trying to Make Impression at SXSW Interactive
Every year at South by Southwest Interactive in Austin, Texas, dozens of companies jockey for attention from techies, bloggers, journalists and other attendees.
In years past, Twitter and Foursquare were among the companies that made a big splash at SXSWi – what some folks refer to as “Geek Spring Break.” The 2011 version of the event will be no exception.
Here’s a look at just a few ways that companies are trying to generate buzz in Austin:
• Microsoft plans to unveil the final version of the Internet Explorer 9 web browser March 14. On the IE blog, Microsoft said it will be joined in Austin “by some of the most exciting websites and web heroes out there … . We also have a heck of party planned celebrating the amazing developers and designers who are creating a more beautiful web.”
• Apple is opening a temporary store in downtown Austin during the interactive, music and film portions of South by Southwest. The shop was scheduled to open March 11, the same day that iPad 2 becomes available.
• Ten teams of four bloggers each have rolled into Austin in OnStar-equipped Chevrolet cars. The bloggers have been testing “futuristic” voice-activated technology that enables texting, Facebook updating and tweeting.
• On the heels of the release of Foursquare 3.0 and the announcement of a new partnership with American Express, the geo-location service is throwing a bash at a popular bar in downtown Austin.
• Google SEO guru Matt Cutts will participate in a Q&A on March 14 about website rankings.
• On March 11, WordPress founder Matt Mullenweg will discuss the future of the blogging platform. He’ll be interviewed onstage by John Battelle, chairman of Federated Media.
• Hewlett-Packard is setting up the HP Mobile Park, made up of 15 custom-designed trailers in downtown Austin. The company describes the park as “a temporary live-in community for artists, bloggers and trendsetters from the fields of technology, music, film and pop culture.”