5 Simple Steps to Increase Your Sales - Page 2
5. Keep the process simple. The late sales guru David Sandler, in his book, The Sandler Rules, once said, Don’t spill your candy in the lobby. What he warned against was not regurgitating everything possible about your product or service before a prospect was ready to hear it. In other words, guard against pre-emptive selling. You can’t possibly know how to help someone before your uncover needs. People don’t care what you’re selling if it doesn’t apply to their particular situation. They only pay attention when your product or service is tailored to solve their unique problems. Don’t make a sales pitch. Engage in a conversation that results in specifics
Because today’s buyer is far more educated and informed than ever before, the single most important skills a salesperson must develop is the ability to communicate ideas effectively.