YouTube Founders Pounce on Web Analytics Firm 'Tap11', Plan to Change the Way You Socialize on the Web
The co-founders of YouTube in 2005, who later sold it to Google in 2006 for a whopping $1.76 billion, Chad Hurley and Steve Chen are on a shopping spree of sorts, it seems recently. After acquiring the ailing Delicious from Yahoo, an online social bookmarking service, the duo have tapped up Tap11, an analytics firm that tracks social media.
The main work of Tap11 is to help businesses understand where their companies stand in the market by finding out what's being said about them on social media web sites like Facebook, Twitter, etc.
The purchase of Tap11 will allow the company to provide “powerful tools to publish and analyze their links’ impact in real-time.”
Talking on the matter, Chad said that the acquisition was another move toward the pair’s ultimate plan to “create the world’s best platform for users to save, share, and discover new content.”
The news of Mr. Hurley and Mr. Chen's acquisitions have prompted tremendous interest in the world of tech. People are speculating and trying to figure out what these two are up to. The duo, on the other hand, have confirmed they plan to keep Delicious intact, and not resell the service that allows people to make lists of interesting web sites and share them with friends. This clearly suggests they have a bigger plan in mind to change the way people share content on the Web!
Financial terms of the deal (purchase of Tap11), as expected, were not disclosed.
Both companies (Delicious and Tap11) are expected to roll into Chad and Steve's newest venture, AVOS.