Why Are Some Bulk SMS Providers More Expensive Than Others - Page 2
So why don't they get it? Usually for two reasons.
- Major telephone companies like Telstra or Hutchinson's now consider overseas senders a form of spam and block them.
- Because your message is in data packets and flies all over the world its easy to get lost.
To combat this, overseas providers are now upping the cost to use them to send message to certain telephone companies. So if you say I need to send 10,000 messages a month and some of my customers are on Telstra then they will up the price because they need allow for rerouting and new channels to reach those clients as they are banned by the telephone company.
In Australia (and forgive me for using Australia all the time I just know the market best) major casinos, banks, automotive brands and finance companies use international providers to cut costs but don't realize a large proportion of customers are not receiving messages. They also need to realize these overseas providers do not fall under our laws, meaning numbers can be spammed, sold off and the privacy can be breached.
This is why I always advise my customers, yes I can get you a 2/3 cent message rate but is it worth it? Even if you pay 9 cents and go local you are assured of reliability and security. If in the end it comes down to cost and they want to go cheap and nasty then consider this - if you are losing a possible 20-30% each send, then you may need to send a message two or three times to get 100% cut through, so you actual cost its about the same and sometimes higher to go local.