Using Certain Fonts Gets Better Results
Motivation is necessary in accomplishing advertising goals. But people have a tendency to make simple tasks more complicated than necessary. Our minds work in mysterious ways.
When it comes to accomplishing projects or tasks in advertising your products there is an interchange of motivation, thinking, and effort.
However, some people find tasks more difficult, whereas, others find them easy. Why is that?
There are ways to make things easier when motivating others and it starts with how we use language, words, and sentences.
For example, two psychologists, Dr. Hyunjin Song and Dr. Norbert Schwartz, at the University of Michigan, performed some research on how students would react to following “how-to” instructions of an exercise routine.
In one group, the researchers provided instructions to the students written with “Arial” fonts; the other group had instructions in a “Brush” font. After each student read the instructions, the researchers asked the students some questions about the exercise routine: whether it would be boring, how long it would take, and if it dragged on or flowed naturally.
The students who read the instructions written in “Arial” fonts were willing to do the exercise routine--they thought the routines would flow easy and not take up much of their time. They were willing to make exercising part of their daily routine.
On the other hand, the students who had difficulty reading the “Brush” fonts did not want anything to do with the exercise regime.
The research subjects who read the same instructions below had different responses. Those who read the instruction written in the "Arial" font completed the task in half the time it took for those who read it in the harder-to-read font:
It's apparent from this study that when we are mentally challenged in reading something that contains fonts that our brains have to adjust to, we find the task time-consuming and confusing—we're less likely to perform the given instruction.
If something is hard to read due to the fonts we use in our blog or web site, the harder it is for us to get traffic, leads, and sales. The easier the instructions, the more likely we are to follow them and accomplish another goal.
Don’t short-change yourself and your talents. Keep learning proven ways of success! Gather your facts, make your adjustments, and keep moving forward in your advertising campaigns.