U.S. Cellular Launches "The Belief Project"
Chicago based U.S. Cellular recently launched a nice long press release explaining their new services, basically outlining how they expect to compete in a cellular marketplace dominated by Verizon and AT&T.
Following the trend of many other tech companies, U.S. Cellular decided that the best way to improve their offering in the cell phone service provider market is to actually listen to the customer and give them what they want - to a point. Hence a laundry list of changes, including the aforementioned "Belief Project." Yeah, it sounds like some sort of hippy parade, but it makes sense.
Said Mary N. Dillon, president and CEO of U.S. Cellular, "We noticed wireless customers shared some common frustrations, and we wanted to fix them. With The Belief Project, we're elevating the customer experience by emphasizing a human relationship with our customers, not a contractual one. We believe our customers will stay with us because they want to, not because they have to, and that potential customers will want to be a part of something better."
Yeah, that's the same 'ol logos, pathos, and ethos that'd you'd expect buried in a press release. There are some good bullet points in their new service offering that any potential customers might be interested in knowing.
- "One and Done" contracts: this takes me back to how Alltel ran their show before Verizon bought them out. Sign a two year contract, then after that it's month to month. Every 18 months, you can get a new phone at a discount. C'mon, it's not like they were going to give them away.
- Belief Rewards: one of the biggest complaints from customers is that new customers get better deals and bonus crap than loyal customers. Well, U.S. Cellular seemed to listen and introduced their own version of a credit card point system. Just for hanging around, customers get points that they can use to get earlier phone upgrades at promotional prices, additional lines, phones, accessories, ringtones and forgiveness of overage charges.