The Keys to Good Medical Website Design (Part 1)
Cold Facts: Patients don't want to see ads. Most medical websites online today are in promotional format. In 2011 70% of initial patient-physician interaction will be online. Building smart websites that patients will interact with is without doubt the best practice.
As an online office, your medical website must be fully functional with the purpose of conversion of visitors to patients. Visitors already want to schedule an appointment with you. All you have to do is make it easy for them. As patients want to verify information from their referral source they want to read more than just medical Information.
A recent Medical Marketing E-Book: “What Patients Want for 2011 & Beyond” describes the entire phenomenon of what patients require in their health care experience. It’s based on eight years of research on patient-physician interaction.
Patients want to come to a website with a clean design that is easy to navigate, with a home page that tells them exactly what to expect:
- An “about” page with biographies of the doctors and staff;
- A services tab with clear definitions of conditions and treatments available;
- A health library;
- A patient portal where they can download and securely transmit patient forms & history, a “contact” page with up-to-date address & phone numbers;
- Most importantly, a patient testimonials page.
- A design which is simple to use and that contains information as to "WHY" a patient should schedule appointments is one that is the most effective.