Nokia 'Evolves', Renames Ovi to Nokia Services
In a no-breaking-news moment today, Nokia have announced they are 'evolving' everyday after their partnership with Microsoft, with the slashing of 'Ovi' labels and its subsequent renaming to 'Nokia Services' as the latest "evolution" in the pipes.
According to a blog post in Nokia Conversations, Nokia have dropped the name 'Ovi' from their records. So now Ovi Services, which includes Ovi Store, Ovi Maps, and everything Ovi, will be renamed to Nokia Services starting July/August of this year. They said that any new device launching after this July/August period will already have the changes into effect, whereas for older devices a software update regarding the same will be rolled out in due course.
Starting with first services on some of the new Nokia devices in July and August, Ovi services will be rebranded as Nokia services in a transition expected to continue into 2012. Each of the services under the Ovi umbrella will simply be rebranded as Nokia, with no planned disruption to the service roadmaps.
The change, as mentioned, will be noticeable from within a couple of months from now and will continue through to 2012.
It must be noted that this change is merely a change in the name only and not in any other way will it affect the working of the aforesaid services. All services will continue to function as usual, alas under a different name now.
The transition from Ovi to Nokia will begin in July this year, with the intention of it being completed across all countries and all services by the end of 2012. It’s likely that anybody buying a new Nokia smartphone or mobile phone later this year will start to see the new branding on services included within. However anybody already owning a Nokia phone will see this new rebranding through future software updates.
One of the reasons why we think Nokia is looking for this change is that part of their agreement with Microsoft was for their software, maps in particular, to be made available for use in other Windows Phone devices and also sync with Microsoft's other services. So considering this, it makes perfect sense for Nokia to promote its name on it's wares.
To sum up, this "evolution" is just for Nokia's own marketing reasons so that Microsoft's user base knows they are using Nokia's software in their Windows Phone device. Whereas for us, well, We Don't Give A Damn!