Local Citations Are Important to Your Local Business Listing Optimization - Page 2
As with any other type of authoritative search engine ranking factor, the more authoritative and established the site is that is mentioning your business name, address, and phone number, the more certainty search engines put on your business listing, and the more authority that is “granted” to your business. For reasons, such as this, it’s important to participate in local business listing optimization to ensure that these “mentions” have a repository to deliver their authority.
Local Citations Legitimize a Business Online
A sign above the door tends to legitimize a business to visitors and customers. In the online world, local citations legitimize a business and its web pages to search engines. People can write fake news stories and press releases for example, but it is hard to get these fake stories posted on legitimate news sites. It is the same with local yellow page sites and chamber of commerce sites for example. These sites tend to not post listings for fake businesses, so the local citations contained within them legitimize those businesses and help improve their search engine rankings.
As you can see, local citations play a major role in local business listing optimization and online business legitimization. Make sure your local citation references, local business listing, and web pages keep your business information uniform across all references to help search engines connect them all together and improve your business’s search engine rankings.