IGN Entertainment Announces New Self-Serve Ad Platform From Shiny Ads
IGN Entertainment, the leading publisher of premium gaming & entertainment content aimed at men, announced today it would be using the Shiny Ads self-serve ad platform. The ad platform will allow advertisers to log-in to the IGN website, upload creative, select targeting, size and location preferences and track ad performance all from an easy to use interface within the IGN website.
What this means is advertisers looking for smaller buys, or agencies who might not have the budget for big ad buys, or simply want to test creative, can now use the self-serve platform to reach the IGN audience. IGN delivers a coveted 18-34 year old male demographic through gaming, entertainment, and the mens lifestyle property, AskMen.com.
According to ComScore, the IGN properties reach 26.4MM viewers monthly, which translates in to 1 in 4 U.S. gamers. With that much inventory on hand, it makes sense to open up the doors to allow smaller ad buys to fill in gaps left by larger advertisers. Shiny Ads self-service platform also cuts out the need for sales reps to individually service these brands and agencies opting for small ad buys using the network.
The Shiny Ads platform integrates directly with the IGN ad-server via it's API to offer flexibility which enables IGN to customize ad products to specific advertisers. It also provides seamless ad management capability for the ad operations team. Scott Bender, VP of Sales & Business Development at IGN said, "It's important for IGN to serve our clients in the most efficient ways possible. Shiny Ads' platform provides an easy to use and effective self-serve solution for clients."