How to Utilize Email Marketing Strategy to Optimize Your Facebook Posts - Page 2
Targeting: Just like you shouldn’t blast an email off to your entire list you should also look at ways to target your messaging within Facebook. One option that tends to be underutilized is the targeting ability within a Facebook post to only be visible to certain segments of your liker base.
In Box vs Spam Box: Is your content ever being seen? The case is no for most emails and Facebook posts. Avoid this scenario by developing engaging content that drives action (likes, comments). The want is to be in the Top News Feed, the need is to be in the Most Recent News Feed. Facebook default limits the number of items allowed in the News Feed to 250, if the user has over 250 combined friends and liked pages Facebook will determine what the top 250 is and hide the rest.
Landing pages: Email is all about conversion. Each link within an email is to go to a landing page that is structured to convert in accordance with the content around the link. Facebook posts should operate with the same schema.
Now next time you go to do a Facebook post, keep the basics of email marketing in mind in order to optimize your Facebook marketing as well.