How Not to Hire the Wrong PR Firm or Publicist - Page 3
#4) Googling them or their clients comes up empty.
When you hire a publicist what is your main goal? Your main purpose? To get your name, product or company out there into the spotlight.
All publicists claim that they can do this. However we have determined that the good ones charge a pretty penny because they know the lesser publicists simply cannot do it.
Take the time to Google your publicist. What comes up? Are there pages upon pages of info or a simple lonely listing? Take the time to Google their clients and client websites that they provide you. Do you see any press for them? Anywhere? If not, then you have your answer. They are not for you because they are that dime a dozen. In a few rare cases some publicists may land more print, TV and radio. If this is so, they should be able to provide you with recording to listen to, a few videos pulled, and pdfs of placements within magazines.
At the end of the day, it is your job to go above and beyond to find the right PR professional and not be duped.
Put on your research hat and do a little digging. Use these trusty tips as a guideline to put you on the road to communications success with a trusted and new found publicist.