Half of All Mobile Ad Revenues go to Google
When Facebook launched their IPO last year, there were widespread concerns over just how they would make money, especially with an increasing number of users accessing the site via their mobile devices.
So a new report from eMarketer will make painful reading for them. It shows that the social network earns around 10% of all mobile ad dollars this year. The real king of mobile advertising, however, is Google, taking home over half of the annual $8.8 billion spent on mobile advertising last year.
This giant haul has helped the search giant to secure an incredible 1 in every 3 dollars spent on digital advertising across all platforms, everywhere in the world!
Nevertheless, the report shows that Facebook's mobile ad revenues have shown impressive growth. They earned nothing from mobile in 2011, but are believed to have raked in over $500 million last year from mobile. The expectation is that they'll bring in an even more impressive $2 billion during 2013.
The report estimates that Google earned over $4.5 billion from mobile ads last year, which was more than triple their 2011 figures. They expect those figures to rise to a whopping $8.85 billion for this year.
While Twitter is some way behind in 3rd place, with just 2% of the total, the top three represent the vast majority of mobile ad revenues. With income for the big three growing, the smaller players have all seen shrinking mobile ad revenues in the past year.