Google Tweaks AdWords: What Is The Impact On Your Online Business?
Indeed, I just heard about new tweaks performed on the Google algorithm: This time it’s the Google AdWords, and the target is PPC landing pages! Landing pages quality is now an important ranking factor. Landing pages with most relevant content (in continuation to the ads) will from now on be considered as “quality” pages and hence rank higher.
Landing pages quality has been a ranking factor for Google for quite some time now, with factors being “relevant”, “irrelevant” or “utterly, terribly irrelevant”. With this new tweak to AdWords, Google scrutinizes, the “relevant”, the “more relevant” and the “most relevant” and ranks them accordingly.
With the quality websites climbing up the Google rankings, both site owners and web visitors shall benefit. Undoubtedly, Google’s endeavor has always been to enhance user experience. Their aim is to return users targeted search results.
My advice to online business and website owners is this: make sure your ads reflect the content of your website / offers because otherwise you are going to face your demise. Your ads, from now on, have to accurate and not a disguised way to trick users into coming to your website.
If you follow these guidelines you will be fine. More than just fine, you will be able to climb the ranking thanks to your consistency and honesty.
With the increasing importance of landing pages, I would recommend online business owners to hire a Web Design professional to revisit and optimize their landing page's design.