Google+ and the Next Evolution of Internet Marketing - Page 2
Looking into the future, what might we expect to see happen then? With the increased uptake of Google+ (helped along by an impressive marketing budget), online search information which has previously been restricted to keyword and Adwords auction research only, will start to become user and demographic information rich. Through the tight integration of both Google searches with social media profile information (including geographic location details, age and other demographic information as well as user likes and interests), Google will be able to not only present users with tailored search results based on established profile (or wider scale social profiling) preferences, but also offer Internet marketers an ability to fine tune their advertising campaigns such that keyword searches could be restricted to interest groups - the sort of fine targeting only available through social media.
The integration of Google's 1+ functionality into their search engine may also mean that there could even be further changes in how the Google organic listings are calculated. As with the operation of the Google Adwords auctions too, both of these may start to factor in a site's social media scores (the Google 1+ count) in order to contribute towards that site's relevancy toward a particular search term.
So while it is still early days yet, one thing is for certain; the tight integration between social media and search, which Google is working towards achieving through its Google+ service, is set to dramatic shift how website marketing and search engine optimization will need to be performed. And for Google also, should it be successful in breaking into the social media market, then it will definitely and forever more set itself apart from other prospective search engines hoping to get a foot hold in the market, on the basis of its unique capability to cater for both social media and search markets within the same platform. How Facebook is likely to respond to this? We’ll just have to watch this space I suppose.