Decoding Apple's Marketing Strategy
What is Apple's marketing strategy? What are their motives? Does Apple Inc. think of profit when launching products or they just go with policies formed ages ago, irrespective of whether it is profitable today or no? These are just few of the questions running through my mind which i'll try to decode below. (Please feel free to add your own prestigious views in the comments below)
Apple launched the iPad 2 on the second day of March this year in the US of A . Then, on the the 22nd of March they brought the iPad 2 to 25 more countries (which didn't include the world's largest consumer base in India!). And now yesterday, on the 29th of April, the iPad 2 finally arrived in India, only to become out of stock within a few hours of going live.
The point i am trying to make here is: why is Apple continuing to ignore a market as large as India? I mean, for heaven's sake India is the 2nd most populated country and the biggest telecom market (with most number of gadget owners) in the world, and yet Apple tends to ignore the Asian giants.
Indian smartphone users had always desired to use an iPhone when Apple first launched the device. But Apple ignored the requests. Then came the next gen iPhone and then next, but Apple remained stubborn. Then, when the iPhone 4 was launched in the U.S., an iPhone - the 3GS - finally made its way to India. Indians, though happy with the iPhone's arrival, were still furious on Apple for delaying the launch for so long. The same continued with the iPhone 4 as well - its been 10 months and India is still awaiting the iPhone 4's launch here. This made everyone reconsider Apple's sudden love for India with people beginning to think whether Apple is just using India as a dumping ground for their outdated gadgets.Continued on the next page