Blackberry Torching with PR Spin
There are three mobile phones on the market today that are the "latest and greatest." Of course, there are the iPhone 4, Droid X and now the Blackberry Torch. I'm impartial to the iPhone, being an Apple snob, but I have messed with the Droid X (Verizon, if you're reading, I want one to test drive, please), which is pretty sweet. I also have the BB Torch and, while it's the best Blackberry ever made, it's still a Blackberry. What I mean by that is that it's perfect for corporate messaging, but when it comes to a social experience, web browsing, etc. it's just "ok." I do love the social feeds feature on the phone, but honestly, it's just not a consumer-friendly product in my experience. I don't think I'm in the minority with this statement either. Just check out their latest commercial, trying to pump up the device as a "fun" object. Hmmm...for me, creative advertising to see a product tries to cover up shortcomings. What do you think of the Blackberry Torch?