As Twitter Keeps Growing - Grow Your Business With It
A Pew report just found that about 13% of adults who are online also use Twitter – an increase of 8% from six months ago. That little blue bird just keeps singing all the way to success.
Businesses who are looking for a new way to market need to pay attention to these trends. The number of 'older' adults (30-49) using Twitter has doubled since late 2010. Twenty-five percent of African Americans who are online use Twitter. Those are two huge demographics to pay attention to. The current upward bounds seems to be represented in the teen and young adult crowd – approximately 16-18% and stable.
All this is important, but what does it mean and what is a business to do with it? 140 characters don't seem important enough to bother with for some businesses, but it is my opinion that they're missing out on an important opportunity.
I was an early-ish adopter of Twitter. I've had an account since 2009, and have gone through several very active periods where I have used my account socially and to support political causes. It wasn't until I found myself at home and blogging full time, however, that I discovered the power of Twitter in a business sense.
I began pretty haphazardly. A couple of weeks after I started blogging, I discovered Feedburner's ability to send a tweet (complete with hashtags, which help tweeters identify relevant content) to Twitter. I set it up and discovered that even with my tiny little Twitter following, it drove quite a few people to my feed on a consistent basis, whenever I sent the tweet. For a blog that at first got under a thousand hits a month, it was a revelation.Continued on the next page