12 Reasons for Businesses to Consider Mobile Advertising
The question many businesses are asking these days is whether it pays for them to advertise via SMS (Short Message Service) or what’s commonly referred to as text messaging. mobileSQUARED published an industry report, “Conversational Advertising,” in June 2010 (commissioned by SinglePoint) which offers some intriguing facts and figures.
Let’s take a look at the 12 reasons why you’d want to seriously consider mobile advertising now and in the years ahead:
1. Mobile Usage Hours Per Year
Mobile phone is in the possession of the average user for 5,840 hours per year via conversational advertising.
2. Rate at Which Text Messages are Read
Messages are read within 3 minutes of their delivery. Over 99% of all text messages are read by the recipient.
3. Ability to Get to Users All Times of Day
According to research conducted by Pew Internet in September 2009, texting is the primary reason that teenagers will sleep with their cell phone next to them.
4. Mobile Advertising Spending
Messaging dominated mobile advertising spending in the last decade.
5. Mobile Advertising App Activity
80% of apps on the iPhone App Store are downloaded 10,000 or less.
The mobile Internet is becoming a mainstream activity for hundreds of millions of users around the world (in developed, and also developing countries where mobile is often the first screen.)
7. Response and Engagement
Text’s reach and ease of use for customers (and potential customers) to respond provides unprecedented levels of response and engagement.
Brands can use a series of messages over a number of hours.
9. Communication as a Core Strategy
At the core of all mobile consumption is communication. Mobile devices offer the opportunity to create a strategy that seamlessly integrates with the brand’s marketing communication strategies.
10. U.S. Statistics
In the U.S. 300 million users send over 4 billion texts a day—an average of 13.3 per user. Almost 65% and 50% of mobile users in their 40s and 50s, now regularly send texts.