Book Review - All Marketers are Liars: The Power of Telling Authentic Stories in a Low Trust World, by Seth Godin. If you don’t know who Seth Godin is — he’s made a name for himself, with a blog and then books on marketing… He’s pretty famous and has good things to say. …
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Sullivan Street Communication
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Are all marketers liars?
http://www.sullivanstreet.ca/2008/05/05/are-all-marketers-liars/ -
Website, booth design and brochure for CR Strategies
http://www.sullivanstreet.ca/2008/04/17/website-booth-design-and-brochure-for-cr-strategies/CR Strategies is a research and consulting firm specializing in corporate responsibility (CR) and socially responsible investment (SRI). CR Strategies was launched in 2007 to help organizations manage the emerging risks and opportunities that come with heightened societal concerns about social and environmental issues. …
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Make people’s lives better: the new marketing mantra
http://www.sullivanstreet.ca/2008/04/17/make-peoples-lives-better-the-new-marketing-mantra/This slideshow is a good primer on some of the trends in marketing, product development and branding. The main idea is simple: if you can make people’s lives better you will be rewarded by your customers in loyalty profit… …
