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  1. Business Week covers L?OrĂŠal Paris campaign

    http://www.kzero.co.uk/blog/?p=2153

    Our integrated virtual marketing campaign for L’OrĂŠal Paris in Second Life has made it into a recent Business Week story.    An extract from the ‘Second Life Marketing: Still Strong’ article:   Smart marketers will imagine their brands not as they are in the real world, but as they fit within this free-form play space. …

    6 days ago

  2. Zoopri.com and the dubious blog comments

    http://www.kzero.co.uk/blog/?p=2152

    A new virtual world popped onto the radar this morning - Zoopri.com. Little is known about Zoopri and there’s just a holding page in place at the moment.   That’s all good - there’s a lot of worlds for kids in development at the moment. What’s interesting though is the number of strangely similar blog comments from different people in the last few days. …

    10 days ago

  3. Ten ways to market to Teens online

    http://www.kzero.co.uk/blog/?p=2151

    Anastasia Goodstein on behalf of the School Library Journal (and author of Totally Wired: What Teens and Tweens Are Really Doing Online) has written an interesting piece on some of the lessons she’s learned from studying young peoples’ online habits. …

    10 days ago
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