Places | Brands
I’m a British expat in Qatar – a country very enthusiastic about its international brand image. During the last 8 years I’ve visited a lot of places in Asia-Pacific, the Middle East, and Europe, lived in three (China, Belgium, Qatar), and am making plans to see many more. One of my most fascinating experiences was this summer’s trip to Myanmar – a country undergoing a profound image shift, and which inspired various Google searches that eventually turned up the concept of ‘nation branding.’ I’ll be sharing my thoughts on place branding and marketing, discussing recent developments in the field, writing book reviews and posting articles of interest as they arise.
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